Portugal Bagged 2 MICE Awards in 2024 Event
The World MICE Awards 2024 was held in Ho Chi Minh City, Vietnam. MICE (Meetings, Incentives, Conferences, and Exhibitions) represents a lucrative tourism experience worldwide. Portugal bagged 2 awards, which include Lisbon as Europe’s Best MICE Destination and TAP Air as Europe’s Best MICE Airline. Lisbon beat famous European cities, including London, Athens, Istanbul, Berlin, Madrid, Milan, Vienna and Paris.
MICE Awards and European Winner
Tourism and MICE are interrelated as the term mainly represents business tourism or events associated with business activities. A country or city with can generate significant revenue where MICE segments are of good standard. Factors that helped Lisbon win as the best MICE destination in Europe include location, facilities of a city for visitors, state-of-the-art infrastructure, and diverse culture.
Lisbon, The Best Destination for Events
Lisbon is famous for hosting a large number of events, conferences, and exhibitions. The Best MICE Destination award for Lisbon is a recognition of the city a leading destination among travelers looking for business opportunities. This way, the city also promotes its heritage, job creation and revenue generation.
Europe’s Best MICE Airline Award 2024
TAP Air Portugal won Europe’s Best MICE Airline Award for 2024. This is the second reorganization for Portugal in the same year. The airline beat Air France, British Airways, Lufthansa, SAS Scandinavian Airlines, Turkish Airlines, and Swiss International Airlines. TAP Air has also won the best European airline for its services to Africa and South America.
The airline offers 85 weekly flights from two famous cities of Portugal including Lisbon and Porto to 14 destinations. These destinations include Angola, Mozambique, Cape Verde, Guinea-Bissau, São Tomé and Príncipe, Morocco, Senegal, Gambia and Ghana.
Local Awards for Portugal
The MICE Awards for organizations working within Portugal at local level include exhibition centres, hotels, resorts and organizers. Here are the list of these awards:
- Portugal’s Best Convention Centre 2024
Winner: FIL – Lisbon Exhibition & Congress Centre
- Portugal’s Best MICE Hotel 2024
Winner: Four Seasons Hotel Ritz Lisbon
- Portugal’s Best Incentive Hotel 2024
Winner: Pine Cliffs Resort, a Luxury Collection Resort
- Portugal’s Best MICE Organiser 2024
Winner: Cititravel DMC
Importance of World MICE Awards
The World MICE Awards have become a standard at the global level to highlight the best-performing names in the travel industry. The winner of award is chosen on the basis of destinations, airlines, top hotels, event organizers and infrastructure of city.
